Punjabi music star Diljit Dosanjh has released the much-awaited music video for “Devil”, giving fans a new visual experience alongside one of the most swagger-heavy tracks from his latest EP, I’m an Artist Bro.
The song first arrived on September 4, 2026, and has now received a full-fledged visual treatment. Produced by Intense and written by Hizzy Hundal, the roughly two-and-a-half-minute track combines a hard Punjabi sound with Diljit’s trademark confidence.
A different take on the ‘Devil’ image
Rather than portraying the word “Devil” as something purely sinister, the song uses it as an expression of attitude and self-belief.
Diljit presents himself as someone who is comfortable with his reputation and unwilling to be distracted by criticism. The overall mood is aggressive, confident and larger than life, matching the image he has cultivated through his music and international performances.
The production keeps the track moving at a fast pace, while Diljit’s delivery gives the song its dominant personality.
Protest imagery catches viewers’ attention
One of the most discussed aspects of the video is its opening sequence.
Diljit appears at the front of a protest, surrounded by people carrying messages including “Save Our Future” and “Our Future, Our Fight.” Mounted police can be seen positioned opposite the protesters, creating a tense atmosphere.
A particularly striking moment shows a young girl approaching the police while holding a white rose.
The imagery has prompted viewers to draw comparisons with the CJP protest, although the video does not explicitly state that the sequence represents that particular event. The visual approach gives the song a social and political edge before it moves into its more familiar themes of fame, strength and bravado.
Lyrics lean heavily into Diljit’s Jatt persona
Once the song moves forward, the focus shifts towards Diljit’s larger-than-life persona.
The lyrics revolve around fearlessness, status and the reputation associated with his Jatt identity. References to weapons, rivals and power reinforce the confrontational tone of the track.
He also brings his international ambitions into the song, mentioning Toronto and his desire to perform at Wembley. In one comparison, his confidence on the microphone is likened to Lionel Messi’s dominance on a football pitch.
These references combine Punjabi cultural imagery with Diljit’s global identity as an artist.
‘Devil’ adds another layer to the EP
“Devil” is one of seven songs featured on I’m an Artist Bro. The EP also includes “Fizawan,” “Love Like This,” “Gustakhi,” “Waliyan,” “Sweet Ting” and “Lambo.”
Across the project, Diljit experiments with different musical moods while retaining the energetic style that has become closely associated with his recent work.
“Devil” sits firmly on the more intense side of that spectrum, with its forceful production and unapologetic lyrical approach.
Fans now get the full visual experience
With the music video finally out, listeners can see how Diljit and his team have translated the song’s attitude into imagery.
From the opening protest sequence to the artist’s confident performance, the video adds a cinematic dimension to a track that was already built around personality and swagger.
For fans of Diljit’s latest musical era, “Devil” offers another glimpse into the visual world surrounding I’m an Artist Bro — and gives one of the EP’s boldest tracks a fittingly dramatic presentation.
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