The world’s largest 24/7 Punjabi movies channel, Pitaara TV, has expanded its global network with a launch on Dish TV and Sling, the largest online and TV platforms in the United States of America (USA). For this launch, Pitaara TV has partnered with FYI Media Group, one of the leading South Asian content providers and distribution groups of the North America. The channel number of Pitaara TV on the Dish platform is 748 09.
Managing director of Pitaara TV, Sandeep Bansal, said that the launch is a huge booster for the Punjabi communities living in the US as they will get to watch films in their regional language and stay connected with their cultural roots. “With our gripping content and audiences’ acknowledgment for the channel, we intend to build value through our partners for all the stakeholders,” he said.
Pitaara TV’s content library has exclusive blockbuster films such as ‘Chal Mera Putt,’ Teeja Punjab,’ ‘Carry On Jatta,’ ‘Ardab Mutiyaran’ among many others, thereby, ensuring mega entertainment for its viewers. Besides, it has a wide range of exciting movies coming up in June and July. These include films like ‘Aaja Mexico Challiye’ (scheduled for June 18), ‘Galwakdi’ (scheduled for July 9), ‘Ni Main Sass Kutni’ (scheduled for July 23), ‘Dakuaan Da Munda 2’ and so on and so forth.
Pitaara TV’s availability on Dish TV and Sling will significantly increases its reach and improve its number of overall viewers. Based on estimates, Dish TV has approximately 13 million subscribers while Sling TV has about 2 million subscribers in the US, which will enable the Punjabi channel to build a strong network in the US market.
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