It is no surprise that the Punjabi Entertainment Industry has added an all-new dimension as to how films and music are perceived today. Over the past few years, the industry has given a big boost not only to the budding artists of the region but also to the Indian film and music industry.

Foot-tapping beats of songs and impressive performances of Punjabi actors have successfully engaged the audiences worldwide. However, despite its growth and evolution, Punjabi Film & Music fraternity has been called out for its lack of management skills and less than professional approach.

However, as the new decade begins, Punjabi Entertainment Industry is all set to witness a transformation in Artist Management with the launch of Niraa Talent, a Talent Management Agency that focusses on North Indian talent to become Pan India Stars.

With its base in Mumbai and regional office in Chandigarh, the agency is founded by Rajit Kumra. According to the media release, Having an experience of more than 20 years, Kumra understands the need to nurture artists and their skills, create opportunities for them and take their career to a whole new level.

Niraa Talent, is also backed up by Sandeep Bansal who besides being partner in the company heads channels like Pitaara TV and Divya and is now launching the first of its kind OTT in the region in the coming few months.

Niraa Talent is a new venture that aims to bring Professionalism into the Punjabi Film & Music Industry with its focus on Brand management, Image Building, Orchestrating projects and Creating Marketing Strategies.

It aims to revolutionise Talent Management and generate Assets for media and Entertainment Industries. Niraa Talent exclusively represents renowned Punjabi Singer/Actor – Singaa & Sharry Mann & Actress – Aarushi Sharma.

They will also be announcing few fresh names who will be introduced to the industry via their platform in the coming future.