The Online Promotional Partners for Heer & Hero covered the unique way of promotions for a Punjabi Film - Using the CITCO Hop on Hop off Bus to take a city ride for the promotions. The cast and crew consisting on Arya Babbar, Minissha Lamba, Preet Bhullat, Director Sagar S Sharma, Producer Etch B & others boarded the bus along with college students and staff of ITFT Institute.