Ardaas Karaan Chapters: Humble Motion Pictures have pioneered into a new way of promoting their upcoming movie titled ‘Ardaas Karaan’.

There is no going into a safe house regarding the fact that Gippy Grewal’s ‘Ardaas Karaan’ is one of the most-awaited Punjabi movies of this year. Slated to release on July 19, the movie is collecting all the right news despite its genre being contrary to what generally sells in the state.

Grewal, who has both directed and produced the movie apart from playing a vital role in it, has been at the helm of ensuring that the movie reaches its audience ahead of its release and rightly so. Having performed multiple roles in the movie, Grewal is doing the same during the promotions.

While Punjabi industry is yet to get accustomed to Music Launches, Grewal arranged for the same to duly credit people like Sunidhi Chauhan, Jatinder Shah, Happy Raikoti, Devenderpal Singh. The fact that music is playing a monumental role in banging the drums about the movie, it was only apt for these artists to be honoured.

Ardaas Karaan Chapters

If the same wasn’t an out-of-the-box step, Grewal has replaced the trailer with multiple chapters in the build-up to the movie. Knowing that Ardaas Karaan comprises of an ensemble cast and numerous stories, fitting everything into a three-minute trailer could have made things confusing.

Before the release of the movie, Humble Motion Pictures have decided to release three chapters to make people aware about what they can expect on July 19. Other than the tactic working well till now, it has also made sure that not too much is revealed about the story.

While the second chapter was released yesterday, the last one will release in the days to come. The two chapters and songs released till now have been applauded by not just fans but the film industry as well.