Laiye Je Yaarian: Sukh Sanghera's directorial debut wooing cinephiles

Sukh Sanghera’s directorial debut wooing cinephiles: Upcoming Punjabi movie ‘Laiye Je Yaarian’ is doing the rounds in both Punjabi and overseas.

There are two ways of promoting a movie – 1) Go all out about it with innovative strategies across platforms/states/countries where promotion can be done or 2) Trust your content to an extent that it in itself incorporates the ability to cater to a larger set of audiences.

Acclaimed production house Rhythm Boyz Entertainment certainly belong to the second category. Having released Amberdeep Singh‘s ‘Ashke‘ in the most unusual manner, they seem to be walking on a similar path if not emulating it altogether.

The trailer of their upcoming movie titled ‘Laiye Je Yaarian’ had released earlier this week. Since the release, it has been doing the rounds in both Punjab and overseas. Thus, fostering the news in the best possible manner.

Sukh Sanghera’s directorial debut wooing cinephiles

Among the major reasons behind the same is that Laiye Je Yaarian will mark the directorial debut of illustrious video director Sukh Sanghera. Having successfully directed truckload of Punjabi music videos, Sanghera’s craft will now be judged on the celluloid.

Based in Canada, Sanghera has rarely directed a video in Punjab. In a practice which ended up becoming both his USP and strength, Laiye Je Yaarian being majorly shot in Canada should work in his favour.

Other than the director, what has also helped the movie to allure eyeballs in a limited time-period is its cast. While Amrinder Gill and Harish Verma have worked together in several movies before, the first-time coming together of Roopi Gill and Rubina Bajwa has given the impression of prospering on June 5 (in India) and June 7 (worldwide).

In terms of working together, the novel trio of Harish Verma, Roopi Gill and Rubina Bajwa should work wonders on the silver screen come the releasing date of the movie.

Laiye Je Yaarian’s music turning the beats around

Last but not the least it is Laiye Je Yaarian’s music which is being widely appreciated by both the audiences and the Punjabi film industry. The quantity in which people from showbiz are uploading stories and posts across their social media platforms speak highly of the same.

In ‘Darshan Mehange‘, ‘Aah Ki Hoya‘ and ‘Mathi Mathi‘, three songs of the movie have been made public so far. The unquestionable apotheosis of the first and third song is watching Amrinder Gill in his most quintessential form as a singer.

With only three days left for the release, the whole team associated with the movie would be hoping for this ballyhoo to not give up and eventually get converted into footfalls in cinema halls on Wednesday.