In a significant step for the Punjabi entertainment industry, the Punjab Government has appointed Dinesh Auluck, owner of the leading music label Speed Records, as the new Chairman of the Punjab Film Media Board.
The announcement has been welcomed across the Punjabi music and film fraternity, given Auluck’s role in transforming Punjabi songs into a global phenomenon. Under his leadership, Speed Records has worked with some of the biggest names in the industry and played a pivotal role in taking Punjabi music to international audiences.
Industry experts believe Auluck’s appointment could pave the way for new opportunities, greater institutional support, and stronger promotion of Punjabi cinema and music on national and international platforms.
With Punjabi entertainment rapidly expanding its influence worldwide, his leadership at the Film Media Board is expected to bring in fresh ideas, bridge gaps between artists and policymakers, and further strengthen Punjab’s cultural presence globally.
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