Muklawa frenzy unfurls in Delhi: White Hill Studios have put on display another extensive promotional campaign for their next release titled ‘Muklawa’.
Banging the drums extensively regarding their movies is nothing new to White Hill Studios. Perhaps, it is their manner of creating ballyhoo around their projects which see them being converted into commercial success.
In ‘Muklawa‘, White Hill’s next movie is scheduled to release on May 24. With less than 10 days remaining for the release of the movie, promotions have started across mediums.
While the leading pair of Ammy Virk and Sonam Bajwa are visiting Punjabi channels, media houses and websites for interviews, White Hill is making sure that their product remains in front of the eyes of the audiences.
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Furthermore, what also aids White Hill is them not ignoring commercially profitable centres outside Punjabi. Given how well Punjabi movies are doing of late in Delhi NCR, not concentrating on the national capital has it in it to be nothing but a blunder.
In what is a record-breaking outdoor promotional campaign in Delhi, White Hill have put posters of Muklawa on plentiful vital parts of the city. In Rajouri Garden, Chandni Chowk, AIIMS, Anand Vihar, Punjabi Bagh, Red Fort, Naraina, Dwarka, Janakpuri, Karol Bagh, Kashmere Gate, Model Town, Rajiv Chowk, Rohini, Saket, Uttam Nagar etc., White Hill have covered a large chunk of the capital with posters in outside cinema halls, metro pillars and metro stations.
Muklawa frenzy unfurls in Delhi
What is also worth mentioning is the choice of selection of these spots. Knowing that West Delhi majorly comprises of Punjabi-speaking people and is a spot where Punjabi movies receive maximum shows, a lot of emphasis has been given to the same.
Placing posters and banners outside cinemas like Wave Cinema (Anand Vihar), PVR (Naraina) and Wave and Movietime (Rajouri Garden) should be able to convert the eyeballs on them into footfalls in the cinema halls.
